Shop LC is a jewellery and lifestyle retailer that combines an online shop with a live shopping TV channel. Its German store, shoplc.de, sells rings, earrings, necklaces and bracelets set with gemstones such as tanzanite, opal and peridot, alongside lab grown diamonds, moissanite, watches, scarves and home items. Prices are often far below the listed comparison price.
The catch for anyone who does not read German fluently is that the product titles are dense. A single listing can include the gemstone grade, the stone, the metal, the plating, the ring size and the carat weight in one line. This guide explains what those terms mean, using real listings seen on the Shop LC Germany website on 2 November 2026.
In this guide
Anatomy of a Shop LC Product Title
Take this example from the store: EVER TRUE Tansanit, Weisser Zirkon Ring Reine Bronze (Groesse 18.00) ca. 1,16 ct. Broken down, it reads:
- EVER TRUE is the collection or house brand name. Other names you will see include D’Joy, LUSTRO STELLA and LUXURIANT.
- Tansanit, Weisser Zirkon means tanzanite and white zircon, the stones in the piece.
- Reine Bronze is pure bronze, the base metal.
- Groesse 18.00 is the ring size in the German system.
- ca. 1,16 ct is the approximate total carat weight of all stones. Germans use a comma as the decimal point.
Metals and Platings Decoded
| German term | English meaning |
|---|---|
| 925 Silber | Sterling silver |
| Rhodiniert | Rhodium plated |
| Platiniert | Platinum plated |
| 750 Gelbgold vermeil | Silver with a layer of 18 karat yellow gold |
| 750 Rosegold vermeil | Silver with a layer of 18 karat rose gold |
| 916 Gold | 22 karat gold |
| Reine Bronze | Pure bronze |
| 316L Edelstahl | 316L stainless steel |
| Vergoldet | Gold plated |
| Nickelfreies Messing | Nickel free brass |
| Bicolor | Two tone metal finish |
| Legierung / Goldton | Alloy / gold tone finish |
The metal matters for price and care. A 916 gold rope chain (Kordelkette) weighing about 1.10 g was listed at 199.99 EUR, while bronze and stainless steel pieces start much lower. Vermeil gives the look of gold over a silver base.
Gemstones and Grades
Many listings start with a letter grade such as AA or AAA, which is the retailer’s own quality grade for the stone. Common stone names in German include:
- Tansanit: tanzanite, the violet blue stone.
- Opal and Welo Opal: opal, including Ethiopian Welo opal.
- Peridot: the same word in English, a green stone.
- Weisser Zirkon: white zircon, a natural stone often used as accent stones.
- Zirkonia: cubic zirconia, a lab made diamond simulant. Do not confuse it with zircon.
- Schwarzer Spinell: black spinel.
- Afrikanischer Rubin (Fissure gefuellt): African ruby with filled fissures, meaning a treated stone.
Lab Diamonds, Moissanite and Triplets
Three terms deserve special attention. Labor Diamant means lab grown diamond, a real diamond made in a laboratory. One listing offered 1 ct LUXURIANT lab diamond earrings with an SGL certificate in 925 silber with 750 rose gold vermeil at 149.99 EUR, down from a listed 379.99 EUR. Zertifiziert tells you a certificate is included.
Moissanit is moissanite, a lab created stone with strong sparkle. A set of two moissanite stacking rings in platinum plated 925 silver was listed at 89.99 EUR, down from a listed 179.99 EUR. Finally, Pfau Quarz Triplette translates as peacock quartz triplet. A triplet is an assembled stone made of layers, which is why these colourful pieces are inexpensive. EVER TRUE triplet sets were listed from 89.99 EUR.
Jewellery Types and Other Useful Words
Beyond stones and metals, a few everyday words appear in almost every listing. Knowing them makes filtering much faster, especially on mobile.
- Ring, Ohrringe (earrings), Anhaenger mit Kette (pendant with chain), Halskette (necklace) and Armband (bracelet).
- Schmuckset: a jewellery set; check the listing to see which pieces are included.
- Stacking-Ringe: rings designed to be worn together; 2er-Set means a set of two.
- ca. 50 cm: the approximate chain length.
- 7-12 Werktage Lieferzeit: a delivery time of 7 to 12 working days, shown on some listings.
- In den Warenkorb: add to basket.
Sample Prices Seen on 2 November 2026
- EVER TRUE tanzanite and white zircon pendant with chain: 37.99 EUR (listed 59.99 EUR)
- LUSTRO STELLA zirconia elephant ring in two tone 925 silver: 79.99 EUR (listed 199.99 EUR)
- EVER TRUE AAA pink opal ring in bronze: 129.99 EUR
- AA Welo opal, pink tourmaline and moissanite pendant in 750 yellow gold vermeil: 99.99 EUR (listed 239.99 EUR)
- LUXURIANT lab grown blue diamond solitaire pendant in rhodium plated 925 silver, 1 ct: 320.99 EUR (listed 699.99 EUR)
Shipping, Returns and Current Codes
On 2 November 2026 the shoplc.de banner advertised a 30 day money back guarantee, free shipping and free return shipping on orders from 60 EUR, and an extended return period until 15 January. It also promoted Super Spar Deals with up to 66 percent off plus an extra 12 percent with the code DEAL12, with Live TV products excluded. Codes like this change often, so check the terms at checkout. If you have questions about a stone, sizing or care, the Shop LC product pages are the place to compare options before you order.
Tips for Buying Smart
- Check your German ring size before ordering; a ring sizer or a ring you already own helps.
- Read whether the carat weight is for one stone or the total of all stones.
- Prefer 925 silver or vermeil if you have sensitive skin and want a precious metal base.
- Treat the crossed out comparison price as a guide, not a guarantee of value.
Used carefully, Shop LC Germany can be an affordable way to try coloured gemstones. Start with the current Shop LC deals and filter by stone or metal once you know the vocabulary.
Product details, prices and promotions were read on shoplc.de on 2 November 2026 and may change. Translations are our own. This article contains affiliate links, and we may earn a commission at no extra cost to you.
