Josera is one of Germany’s best-known pet food brands, with recipes for dogs, cats and horses sold through its own online shop at josera.de. The shop is in German, which can feel like a hurdle if German is not your first language. The good news is that ordering is straightforward once you know where to look.
This guide explains the key recipes, how delivery works, and how to save on your first order, all in plain English. If you would like to follow along, you can open the Josera online shop here.
1. Finding Your Way Around the Shop
The main menu is split by animal: Hund (dog), Katze (cat) and Pferd (horse). Inside each section, food is grouped into Trockenfutter (dry food), Nassfutter (wet food) and Snacks. There are also filters by life stage, such as Welpe (puppy), Adult and Senior, and for special needs such as a sensitive stomach, which appears as Empfindlicher Magen and Darm.
If you are not sure where to start, the shop has a simple food finder. You choose your dog’s breed or size, from small breeds up to 10 kg to giant breeds over 50 kg, and it suggests suitable recipes. The same idea is available for cats.
Across the range, Josera highlights high-quality ingredients and recipes made without artificial flavourings. Product pages list the full composition, so it is easy to compare protein sources, grain-free options and energy levels before you buy. A quick tip: the German word Zusammensetzung means composition, and Fuetterungsempfehlung means feeding guide. You can browse every Josera recipe on the shop.
2. Duck and Potato: A Grain-Free Favourite
One of the shop’s most popular dog recipes is Duck and Potato, which used to be called Ente und Kartoffel. It has a new design but the same proven recipe, and it is now enriched with Josera IMMUNE PLUS, which uses yeast cell walls and antioxidants such as vitamins C and E to support the immune system.

The recipe is grain-free and made for adult dogs of all breeds and sizes. Josera says 75% of the total protein comes from animal sources, and the formula adds biotin and valuable fatty acids for healthy skin and a shiny coat. It has a moderate energy level, so it suits normally active dogs, and it follows on naturally from Josera Junior Duck and Potato. You can see Duck and Potato on the Josera shop.
3. Options for Sensitive and Older Dogs
Josera also offers an easy-to-digest Chicken and Rice recipe for adult dogs, a hypoallergenic grain-free recipe for dogs prone to food intolerances, and a low-fat Salmon and Rice recipe for older dogs of all breeds. For dogs with specific health needs, the Help range includes targeted diets, for example wet food to support dogs with liver problems.

4. Food for Cats
For cats, NatureCat is a grain-free dry food aimed at energetic, adventurous cats. Josera lists 34% dried poultry protein and 4% dried salmon protein, plus herbs and fruits for variety. The recipe is designed to promote a urine pH of 6.0 to 6.5, which can help counter the formation of urinary stones, and it includes unsaturated fatty acids for healthy skin and fur.

The cat range also includes Culinesse, Daily Cat, wet food pouches and multipacks, pate, and crunchy snacks with a creamy filling. For cats with urinary issues, there is a Help Urinary wet food. You can explore the Josera cat range by age and need.

5. Delivery Times and Free Shipping
Josera delivers within 1 to 3 working days when you order by 2 pm, Monday to Friday. Shipping is free on orders of 39 euros or more. The shop shows DHL GoGreen as its delivery partner. Bags of dry food can be heavy, so reaching the free shipping threshold with a larger bag is often the easiest option.
For payment, the shop lists invoice, direct debit and prepayment among the available methods. As with any online order, the final options are shown at checkout.
6. How to Save on Your First Order
New customers can save 10% on their first order with the code NEUKUNDE, which is shown on the Josera website. There is also a newsletter, called the Josera Ratgeber, and signing up gives you a 5% voucher for your next purchase along with tips on nutrition, health and training. Regular buyers can also look at the food subscription option. You can claim your new customer discount at checkout.
Get 10% Off Your First Josera Order
7. Getting Help in Plain Language
If you are unsure which food is right for your pet, Josera runs a free advice line by phone from Monday to Friday, 8 am to 5 pm. The website also hosts a large Ratgeber, or advice library, with articles on topics such as bland diets for dogs, fleas in cats and seasonal horse care. Browser translation tools work well on these pages if you prefer to read them in English.
Conclusion
Josera makes high-quality food for dogs, cats and horses, and its online shop is easy to use once you know a few German words. Start with the food finder, look at popular recipes such as Duck and Potato or NatureCat, and take advantage of free shipping from 39 euros and 10% off your first order. If you are ready to give your pet a change, visit the Josera online shop today.
Frequently Asked Questions
Is Josera Duck and Potato grain-free?
Yes. Josera Duck and Potato is a grain-free dry food for adult dogs of all breeds.
How fast does Josera deliver?
Orders placed by 2 pm, Monday to Friday, are delivered within 1 to 3 working days.
Is shipping free?
Shipping is free on orders of 39 euros or more.
Is there a first-order discount?
Yes. New customers can use the code NEUKUNDE for 10% off their first order.
Does Josera make horse feed too?
Yes. Josera also offers a full range of feeds, supplements and treats for horses.

