Few things say a British Christmas quite like a dresser full of spongeware. Emma Bridgewater has been making cheerful, hand-decorated pottery in Stoke-on-Trent for decades, and every autumn its festive collections become a fixture on kitchen tables and wish lists across the country.
The Christmas 2026 range is now live, alongside new personalised gifts and several multibuy offers. In this guide we walk through the highlights and share a few ideas for building a festive table or picking a gift. You can browse the Emma Bridgewater Christmas collection as you read.
1. The Story Behind the Brand
It all began in 1984. Emma Bridgewater was working in London and looking for a birthday present for her mother. She wanted two cups and saucers that would capture the warm, welcoming feel of her mum’s North Oxford kitchen, but the shops only offered china that was either dainty and formal or robust and unromantic.
So she decided to make her own. A conversation with a friend pointed her to Stoke-on-Trent, the home of British pottery, and the brand was born. Today the designs appear not only on pottery but also on glass, tins, picnicware, stationery, fabrics and home fragrance. The idea is still the same: everyday china should sit at the heart of family life.
2. Tiny Scattered Holly
Tiny Scattered Holly is one of the most recognisable festive patterns in the range. Small sprigs of green holly with red berries are scattered across cream pottery, giving a light, traditional look that works from Christmas breakfast to Boxing Day leftovers.
The pattern appears on mugs, small old bowls, side plates, dinner plates and even a butter dish, so you can build a full set over time. The bowls and plates are also sold in sets of four. You can see every Tiny Scattered Holly piece here.
A simple styling tip: start with a set of four dinner plates in one pattern, then add bowls, mugs and serving pieces gradually each year. Because Emma Bridgewater designs are made to sit happily together, a collection built slowly over several Christmases still looks deliberate, and it gives family members an easy answer when they ask what you would like as a gift.
3. Bring In The Green and Festive Pomegranate
If you prefer something richer, Bring In The Green features elegant greenery with gold trumpets and horns, and the brand has published a behind-the-design story explaining how it came together. It is available on small old bowls and on medium and large dinner plates, including sets of four.
Festive Pomegranate brings deep reds and greens to the table and suits a more opulent Christmas dinner. It is sold on medium and large dinner plates in sets of four. Mixing a statement pattern like this with plainer pieces is a classic Emma Bridgewater look, and the brand actively encourages mismatched dressers and tables.
4. Personalised Christmas Gifts
New this season is a range of personalised Christmas gifts. Pieces such as plates, bowls and mugs can be printed with names or short messages, which makes them a lovely choice for a first Christmas, a new home or a family tradition such as a movie night plate.
Personalised pieces usually need extra time to make, so it is worth ordering early if you want them under the tree. You can create a personalised Christmas gift on the official site, where the latest ordering dates are listed.
5. Mugs, Multibuys and Gift Sets
The half pint mug is the brand’s signature piece, and there is a strong Christmas line-up this year, from Christmas Toast and Marmalade designs to London at Christmas, Gingerbread Sampler and Christmas Icons Winter Village. There is also a gift-boxed collaboration with Elizabeth Scarlett.
At the time of writing, Emma Bridgewater is running two useful offers: buy two half pint mugs and save 15%, and save 20% on sets of four plates and bowls with its multibuys. UK delivery is free on orders over 50 pounds. Offers change regularly, so check today’s offers before you check out.
6. Collaborations Worth Knowing
Beyond Christmas, the brand runs several partnerships. These include a Chilly’s x Emma Bridgewater range of water bottles and travel cups, a collection inspired by David Austin roses, the Elizabeth Scarlett collection and a Studio Series featuring Jenny Bloomfield. They make good gifts for people who already own plenty of mugs.
7. Visit the Factory or Join the Club
For fans, the Emma Bridgewater factory in Stoke-on-Trent offers tours and hands-on experiences, and these can be bought as gift vouchers. It is a memorable present for anyone who loves pottery and wants to see how each piece is made and decorated.
There is also a Collectors Club, which gives members access to exclusive items, early sale access and members-only content. New customers who sign up to the email newsletter can also receive 10% off, although personalised and discounted items are excluded. You can join the club or book a factory experience online.
Discover Emma Bridgewater Gifts
Conclusion
Emma Bridgewater’s Christmas 2026 range has something for every kind of festive table, from the light charm of Tiny Scattered Holly to the drama of Festive Pomegranate. Add personalised pieces, collectable mugs, factory experiences and the current multibuy offers, and it is easy to find a gift that feels both personal and made to last. If you want your table to look the part this year, explore Emma Bridgewater’s Christmas range today.
Shop Emma Bridgewater Christmas
Frequently Asked Questions
Where is Emma Bridgewater pottery made?
The brand’s factory is in Stoke-on-Trent, the traditional home of British pottery.
Is there free delivery?
Yes. UK delivery is free on orders over 50 pounds.
Can I personalise Emma Bridgewater gifts?
Yes. There is a range of personalised Christmas gifts, and the latest ordering dates are listed on the website.
Are there any current offers?
At the time of writing, you can save 15% when you buy two half pint mugs and 20% on sets of four plates and bowls.
Can I visit the factory?
Yes. Factory tours and experiences can be booked online and are also available as gift vouchers.
